Search Engine Optimization for Ecommerce Websites - Why Keyword Research is Critical For SEO

Ecommerce SEO is an important aspect of any website that sells products or services. It's not only important for a new business but for established ones as well. If you've already started selling on the web, then you probably know how hard it is to get noticed. There are literally millions of websites out there - each one competing for the attention of potential customers, and many are more interested in getting visitors to click on ad links than giving your own company good, quality content.

Ecommerce SEO is the method of making your website more visible in the SERPs. When people search for things you sell, you need to rank high so you get plenty of traffic. However, SEO costs less than paid search, and the benefits can be huge. If you optimize product pages appropriately, you can see a big increase in sales conversions. This article will show you a quick way to do just this.

When you're optimizing your e-commerce SEO, the first thing you need to do is find the best keywords for your business. Some SEO gurus believe that a site should have one to three keywords in the title, meta description, and title tag. I tend to disagree, as I feel it gives the page too much overall attention. The page becomes completely saturated with keywords, which is a bad thing. Instead, pick a single keyword that's most relevant for your product or service, and build an optimized page around that.

When you optimize your e-commerce SEO keywords, make sure they have high-quality content as well. Keywords are worthless if they're stuffed with garbage content. This holds true for nearly all search engines, including Google, so it's imperative that you don't waste your time and effort with low-quality keywords. You want to get tons of traffic to your site, and high-quality content is a huge way of accomplishing that. The keyword research will also reveal the high-quality keywords your competitors are using to target you, and therefore will give you additional advantages.

Another very important aspect of search engine optimization for eCommerce websites is off-page optimization. Incoming links are a major part of the ranking process, and there are several tricks you can use to get more targeted links. One such trick is to join discussion forums related to your business. These are great because they already have links pointing back to your website, and they contain a lot of subscribers. You'll want to make sure that any links you use are high-quality links yourself, however, or else you'll be wasting your time.

There are a lot of great tools like Google Analytics, Overture SEO, and Keyword Elite among others that will help you identify high-quality and low-quality keywords, and then use long-tail keywords to optimize your site. If you're willing to spend a little bit of time looking for keywords, you can find a ton of great free resources that show you where to look for these keywords, as well as providing some great long-tail keyword tools for helping you to identify keywords for your eCommerce website. These tools are extremely powerful tools and will save you a lot of time in optimizing your site for the different types of customers you will encounter.